Parenting Guide Hub Website
Context
This is a personal design project I worked on before and during my masters program.
It is a website for new moms to have access to information and support, needed in their child's first years.
The target group for this project are new expat moms in Europe. (All ages)
Final Outputs
Here are the high-fidelity wireframes of the product. It is the current version after carrying out three (3) iterations, based on insights gathered from user tests and carrying out a web accessibility test.
To interact with the prototype, click on the "Prototype" header at the bottom of this page.
User interacts with this landing page upon first visit to the website.
User has access to useful information via the homepage.
User can read more about the website on this page.
User can join one of the community groups. With a prompt for the user to join the same birth-month as her child.
This fosters a more personal support group for the new mom.
User has access to step-by-step information. With audio and save page functionalities.
User has access to nearby healthcare facilities.
This is useful for her as a first-time mom.
Design Process
Empathize
User Research (Surveys)
Drawing of Insights
Define
Personas
Problem statements
User journey maps
Sitemap
Competitive Audit
Ideate
Sketches (Crazy 8)
Paper wireframes
Prototype
Digital wireframes
Low-fidelity prototype
Usability studies
Develop Case Study
Use Case
Test
Website Redesign (Iteration 1)
Usability Test
Test Insights
Insight Mapping (Priority vs Impact)
Website Iteration 2
Project Overview
Project Goal
The Parenting Guide Hub is designed for first time parents to provide all the information they need to care for their child/children.
Also, to give support to the new moms, by providing a community platform for them to interact with other new moms.
What Users Think
To get insight to the pain points of new moms, I sent out a surveys to 6 women, most of which were moms who have relocated abroad.
Usability Test Insights
To test the accessibility of moms (Colour contrast; ease of use; easy understanding of information) while interacting with the design.
I conducted an unmoderated usability test with 4 new moms.
What's next?
Further iterate on the user experience based on the usability test insights gathered.
Improve the U.I designs of the website.
Design tablet and mobile user interfaces for the new design to be responsive (adaptable to other devices).
A 2nd Usability Test with users - 5-10 participants (New expat moms - In Europe).
Client
Google UX Design Professional Certification Project
Project duration
1 year
Impact of the project
Most moms I mentioned this project to (including test participants) finds this platform useful and are enthusiastic about interacting with the website when it is launched.
Case study
Click here for full details on this project and the documentation of my design process.
Prototype
Interact with the full prototype here. Click here.