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Project 1
LunA: AI-Powered Flight Booking Assistant for Schiphol
Duration: April - June, 2024
Overview
LunA, is a AI-powered chatbot, lets users book flights with unprecedented speed. By intelligently leveraging user-provided information, LunA quickly sifts through flight itineraries from Schiphol Airport and KLM Airlines to present highly relevant flight suggestions, streamlining the booking process significantly.
Design Goal
To make flight booking faster and easier for travelers, LunA, our AI-powered chatbot, uses travelers' preferences to create highly streamlined and tailored flight suggestions. The most relevant recommendation is intelligently prioritized and displayed at the top of the suggested flight list, ensuring a quicker, more personalized booking experience.
Design Brief
During an observation of flight booking processes, specifically while exploring flight itineraries on the Schiphol Airport website, a key user challenge became apparent: the time and effort involved in finding the ideal flight.
This insight sparked the central question for this design project: "What if users could book their flights significantly faster and more efficiently using an AI-powered chatbot?"
Design Library
Typography
Colour Style
Mock-ups
Homescreen
Users can search for their flights directly. Either by themselves or by using LunA.
LunA Chatbot screens (a)
Here is the first screen the user interacts with after clicking on the option - 'Can LunA assist with your flight search?'
(b)
After clicking 'Start Chat', LunA initiates the conversation by requesting specific information from the user.
This initial interaction is crucial for streamlining the subsequent flight suggestions, ensuring they are highly personalized and relevant to the user's needs
LunA - Flights
LunA displays flight suggestions that fit the information provided by the user.
User can filter the suggestions - Cheapest; Fastest, Business class etc.
LunA - Flight Selection & Payment
Users can then swiftly select their preferred flight from LunA's tailored suggestions.
From there, they'll simply fill in the necessary details and complete their ticket purchase directly within the app, with convenient payment options like credit card or iDEAL readily integrated.
Prototype
There are additional screens, that guides the user through the complete end-to-end booking flow.
To interact with this prototype, click on the button.
Next Steps
Test the app with users asking these questions:
How do users feel about this product? - Do they have concerns about AI having access to their information or privacy concerns?
Does this facilitate a faster flight booking process for users?
Can some processes be streamlined to achieve this?
Does it encourage users to book flight via the schiphol app? Hence increasing the profitability of the business.
Can users complete their tasks faster? Identify possible frustration points and roadblocks.
Translate feedback gathered into insights.
Sort and prioritize insights.
Implement key insights.
Test again.
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