My Role: UX Designer and Researcher 

Company: Ingenius

Project Duration: December 2024

Design Challenge:

Create a visual design direction that balances the magic of AI innovation (Use of AI or implement AI) with premium professionalism, where sophisticated design creates moments of amazement within a trustworthy learning environment (Secure - Address security concerns).

You are required to use AI tools to accelerate and enhance your design process.

Project Impact and Potential: 

I designed an engaging and professional learning platform using AI that empowers business representatives to curate personalized experiences for their learners. The platform encourages interaction, celebrates achievements, and fosters meaningful engagement—contributing to measurable learner motivation and organizational learning outcomes

My Role: UX Designer and Researcher 

Client: ING Bank Headquarters, Netherlands

Project Duration: March - April, 2023

Design Challenge:

"Facilitate behavioral change to achieve financial and environmental sustainability among ING customers using various widgets, helping each user advance one level up, in ING's sustainability pyramid."

Project Impact and Potential: 

Usability testing with ING users confirmed our new widgets are highly valuable, significantly boosting app visits and user engagement, ultimately empowering users to be more financially aware and responsible.

My Role: UX Designer 

Client: Stamps App, Netherlands

Project Duration: December 2023 - February 2024

Design Challenge:

Improve the Stamps app UX design to enhance user retention and create a seamless, easy-to-navigate onboarding flow that highlights key features of the app 

Project Impact and Potential: 

This project features a comprehensive UI and UX overhaul of the Stamps mobile app, specifically crafting an intuitive and improved onboarding experience that guides new users seamlessly from first touch to engaged usage, setting the foundation for long-term retention.

My Role: UX Researcher and Designer

Client: A passion project - Carried out during my Google UX Design Professional Certification Program and Master's degree.

Project Duration: 2022-2023 

Design Challenge: 

To design a website with essential information that is accessible to expat moms in Europe during their first year of parenting.

Project Impact and Potential: 

The designed platform (for first-time moms), received positive feedback from most moms, including test participants. They found it useful and highly relevant to their current needs, expressing enthusiastic anticipation for its launch.